Choosing Value Over Cheap Deals
In the midst of the Black Friday shopping frenzy, where sales and discounts beckon from every corner, it's time to pause and consider the true cost of those enticing bargains. "SAY NO to Black Friday" is a call to action, an invitation to step back from the whirlwind of consumerism and make choices that resonate with values beyond mere affordability.

The Controversial History of Black Friday in Australia

Black Friday, a term once associated with the tragic Black Friday bushfires in Victoria in 1938–39, has evolved into a shopping phenomenon in Australia. The shift from its historical context to a shopping extravaganza occurred in the 2010s, despite initial confusion and pushback from consumers. Today, Black Friday has become a significant event, marked by both online and in-store promotions that attract shoppers seeking the best deals.

The Pitfalls of Cheap Imports

In the frenzy of Black Friday sales, the allure of cheap imported products can be tempting. However, saying NO to Black Friday isn't just about resisting the shopping hype; it's a conscious decision to avoid products that are often low in quality and destined for the landfill. Instead of succumbing to the short-lived thrill of a bargain, consumers can make choices that align with their values and contribute to a more sustainable future.

Choose Value for Money, Not Just Cheap Prices

At Geltchy, we believe in the importance of choosing value over cheapness. True value extends beyond the immediate price tag; it encompasses the longevity, quality, and sustainability of a product. Our commitment is to provide products that stand the test of time, ensuring that our customers receive not only a tangible item but an investment in lasting satisfaction.

Supporting Australian Businesses for a Sustainable Future

The impact of consumer choices on local economies cannot be overstated. Geltchy is dedicated to offering the best value for money by prioritizing Australian content in our products. Our art prints are not only designed in Australia, but proudly printed and framed in Melbourne, while our apparel and giftware are crafted on the Sunshine Coast. By partnering with suppliers based in Australia, we contribute to the growth of local economies, ensuring fair wages for workers and supporting a sustainable supply chain.

Saying YES to Value for Money

Choosing value for money is more than a transaction; it's a commitment to supporting Australian artists, craftsmen, and small businesses. When you choose Geltchy, you're not just making a purchase; you're investing in a future where every dollar spent stays in the country, fostering economic stability and community growth.

Building a Future Together

At Geltchy, we stand against the culture of excessive consumption that Black Friday often perpetuates. We would rather forgo a sale than compromise on our commitment to quality and the well-being of our customers. Join us in making conscious choices, supporting local businesses, and saying NO to the Black Friday frenzy. Together, we can build a future that values quality, sustainability, and the prosperity of our communities.


Join us on this journey as we delve into the pitfalls of cheap imports, emphasizing the importance of value over low prices. At Geltchy, our commitment to providing value for money extends beyond the transaction—it's a pledge to support Australian businesses, artists, and craftsmen, fostering sustainability and contributing to the prosperity of our local communities.

In a world where saying NO can be a powerful act of resilience, we invite you to explore why choosing value is not just about the products we buy but the future we collectively build. Welcome to "SAY NO to Black Friday," where conscious choices lead to a more meaningful and sustainable way of living.


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